Last updated: 1 December 2025
Protecting your personal information is important to us. We are committed to handling your information carefully and in accordance with the Privacy Act 2020 (Privacy Act).
This Privacy Policy explains how we collect, use, share and store your personal information. It applies whenever you interact with us about our products and services or are a customer of ours.
By providing your personal information to us or using our products and services, you agree to this Privacy Policy (as updated from time to time). If you provide us with personal information about another person, you confirm that you have their explicit consent for us to collect and use that information as described in this policy.
References to AMP, "we", "us" or "our" in this policy include the following AMP Group companies: AMP Wealth Management New Zealand Limited, AMP Services (NZ) Limited, AMP New Zealand Holdings Limited and AMP Nominees (NZ) Limited.
AMP NZ is a wholly-owned subsidiary of AMP Limited, an Australian company listed on the Australian Securities Exchange (ASX). AdviceFirst Limited, which operates the AdviceFirst and enable.me brands, is also part of the AMP Group in New Zealand.
When we talk about "personal information" we mean any information that could identify a specific individual or be used to establish an individual’s identity.
We only collect personal information that is reasonably necessary to provide our products and/or services, meet our legal obligations, and improve your experience with us. You can choose not to provide personal information, but this may affect the services we can offer you.
Depending on the product or service, we may collect:
We usually collect personal information directly from you. This usually happens when you interact with us by phone, online, through our website or mobile applications, or when you fill out forms for our products and services. We may also collect information when you participate in competitions or promotions related to us, whether on our own channels or third party sites). In some cases, we may record interactions you have with us.
We use website tools, analytics technologies, software and cookies to help us collect information about your interactions with us. Interactive tools and features available on our website and mobile applications - including calculators and other input-based tools - may also be used to obtain information you provide. In addition, we may collect or use your information through select AI initiatives designed to enhance your experience and deliver tailored services.
We may also collect your information from other sources, including:
Where we collect personal information about you from third parties, we will take reasonable steps to notify you of this collection, the purpose, and your rights, as required by law.
We use your personal information for purposes including:
We may use and share your personal information to keep you informed about the range of financial products and services we offer, things we think are of interest to you and for insights/research purposes. We may contact you via the contact methods you have provided, including email and SMS.
You consent to receiving electronic messages from AMP, from members of the AMP group or trusted partners via the contact methods you have shared with AMP including email and SMS.
You can opt out of receiving direct marketing from us at any time by emailing us at marketingnz@amp.co.nz.
From time to time, we may share your personal information with other entities both within and outside of the wider AMP Group for purposes outlined in this Privacy Policy. The entities that we might share your personal information with vary according to the product or service involved, but could include:
Some entities we share your personal information with may be located in, or operate from, other countries. This means that your information may be stored or accessed overseas, including (for example) Australia, China, countries within the European Union, Hong Kong, India, Japan, Malaysia, Mauritius, Philippines, Singapore, United Kingdom and United States.
When we transfer your personal information overseas, we ensure appropriate safeguards are in place to protect your privacy, as required by law.
We note that some independent financial advisers affiliated with AMP may have their own outsourcing arrangements to other countries. Those arrangements will be disclosed separately by the financial adviser.
We use a combination of physical, electronic, and procedural safeguards to protect your personal information from misuse, loss, unauthorised access, and improper modification or disclosure. This includes encryption, access controls, regular security reviews, and staff training.
We do not keep personal information for longer than is lawfully permitted or necessary to fulfil the purposes for which it was collected. We have regular data retention management and purging practices in place to ensure information is securely deleted or anonymised when no longer required.
If a privacy breach occurs that is likely to cause serious harm, we will notify affected individuals and the Office of the Privacy Commissioner as soon as practicable, in accordance with the Privacy Act.
You can request access to your personal information or ask us to correct it. Please contact us using the details below. We will respond to access and correction requests as soon as practicable and in accordance with the Privacy Act.
We may also ask you to update your personal information from time to time to ensure it remains accurate.
You can choose not to provide personal information. However, this may mean we are unable to fulfil your request for a product or service, or be unable to identify you to protect against fraud. If you are seeking financial advice, it may affect our ability to properly analyse your circumstances.
If you have a privacy issue or complaint, please contact us using the details below.
We take privacy complaints seriously and consider all complaints carefully as part of our commitment to being open, honest and fair in dealing with your concerns.
If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner (http://www.privacy.org.nz).
You can call us on 0800 267 005 or email customerresponse@amp.co.nz to:
This policy is effective as of 1 December 2025. We will update this policy when our information handling practices change, and any amendments will apply to information we hold at the time of the update. We will post the updated policy on our website or notify you directly where appropriate. We encourage you to review this policy regularly.
Sometimes, our products and services may have specific privacy terms. Where there is a conflict between this policy and product-specific terms, the latter will prevail.